The Challenge
Our esteemed Steel Detailing and Construction Modeling client needed a modern Christmas video to greet its valued clients and online community of supporters and followers in an unconventional way. Beyond the 3D animation techniques, we took the challenge to incorporate key visual elements related to the client’s business model.
The Solution
We had creatively put together a concept that embodies the client’s brand personality while showcasing its expertise in the industry. As the brand proposition goes, “It’s all in the details”, we opted to highlight the characters’ attention to details and precision.
The Result
The final output turned out to be a modern Christmas greeting with a story to tell – that the brand’s proposition centres on innovation, focus and collaboration. The 3D animation video was distributed to their existing business and social networks.
