The Challenge
We took the challenge to showcase the iPhone 14’s water, splash, and dust resistance, emphasizing its rugged and durable design. The animation takes place in a controlled environment, the smartphone undergoes various tests to demonstrate its resistance to liquids, splashes, and dust.
The Solution
The output focuses on three weather conditions, on a more localised approach, we internally defined as Philippine “Seasons”.
The Result
With dynamic camera angles and eye-catching visuals, this animation leaves a lasting impression on viewers and reinforces the iPhone 14’s reputation as a reliable and high-performing device. The clip was launched after releasing a brief teaser days before the full-length 3D animation.
