The Challenge
Roughly 1/60 in scale and measuring approximately 6cm (depending on model), The Tomy (Tomica) Bit Char-G is an economical RC car in incredible size. Maintaining its brand value of being outrageously fun, The Studio Bridge took the challenge to represent a zoomed in experience through 3D animation.
The Solution
The digital media output focuses on a 7-point full functioning chassis while maintaining its brand vision and value to customers. We have maintained a vibrant touch and creative direction to impose a playful experience that’s identical to Tomica.
The Result
Paired with smooth transitions, action-filled sounding beats, and colourful imagination, this addition to our digital portfolio is truly something worth watching and to take inspiration from. The 3D video was launched after releasing a brief teaser days before the 30-second full-length animation.
